A Complete Guide To Sentiment Analysis
Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.
How To Combat Twitter Bots And Twitter Misinformation
The spread of fake news on Twitter continues to be a problem for brands, politicians, and everyday users. Here’s what to know about Twitter misinformation.
6 Reasons Why Disinformation is a Cybersecurity Risk
The spread of fake news presents a significant cybersecurity risk for brands. Here are six ways disinformation can harm your business.
What Is Brand Safety? (Definition, Examples, And Best Practices)
Understanding brand safety, how it differs from brand suitability, and how to combat reputational risk can help maintain trust with your customers.
Introducing the Brand Safety Index
What is Brand Safety Index? Learn more about top organizations and where they stand with brand safety here.
PeakMetrics & NewsGuard Provide Context on Source Credibility
PeakMetrics is partnering with NewsGuard to provide its clients with detailed insights and analytics about the news sources mentioning a brand or topic.
Stagwell's (STGW) PRophet Announces Exclusive Partnership with PeakMetrics
Partnership with Stagwell expands PRophet's verified journalist data across the UK, Europe, LatAm, and Asia and provides customers access to PeakMetrics' platform.
Are you missing media mentions?
Check out if you are missing out on social media mentions and what PeakMetrics is offering to consolidate media mentions
Why Media Monitoring Sucks
Measurement and evaluation in media monitoring is ever-evolving. So how do we as PR professionals keep up? Dive in with PeakMetrics.