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Sports are big business in the US; just not Tennis

May 6th 2019

Baseball is having its annual slow, spring awakening. The most naive way to show this is simply to compare media mentions for /baseball/ against, say, /basketball/. March 28 was opening day 2019 for baseball. March Madness spans March 15, selection Sunday, to April 6, crowning a champion. That’s the big yellow bump in the middle.

Interestingly, the media coverage says that the brackets-hoopla (the betting!) is more of a national event than the tournament.

It’s a bit of a shame that the NBA has entered its playoffs, an exciting league-got-its-ratings-best-matchups playoffs, but the coverage is waning. That may yet reverse course soon. Baseball is kind to basketball in May.

Football’s off-season slumber matches baseball’s. Except for the recent NFL draft. The dates of the draft? April 25-27. Nice to know that media monitoring works, right?

So that leaves golf, with Tiger Woods titillating the world, and the White House, his fellow Floridian, on April 14, the yellow spike on the right. Feb 14 golf caught media attention for a controversial scoring reset in the Genesis tournament. But Augusta is that yellow spike. Again, nice to see media monitoring working as one would expect.

Horse racing just had some controversy at the Kentucky Derby. It didn’t catch baseball that day, but it more than tripled its prior peak — on the far right in yellow.

Finally, there’s tennis.

There’s actually a tournament going on right now, the Madrid Open, but not a lot of coverage. When the French Open happens later this month, we may see more interest.

No, we haven’t forgotten hockey, as in ice hockey (soccer yes, but not hockey). Hard to believe from the media coverage that hockey claims to be #4 in the US. If I were investing in NHL jerseys, I might keep a lower inventory than baseball.

But here’s the most important chart from a political standpoint, as opposed to a tv-ratings prediction. This shows the reach of hockey, on the right, vs. the reach of baseball, on the left.

Anyone looking to win the upper parts of the Upper Midwest might think about putting on that NHL jersey. Or even a minor league one. Especially in MN, WI, MI, and PA. Those are coincidentally the exact states that need to be won in 2020. Don’t be surprised if someone puts Donald Trump in a goalie mask. It will have a lot better results than poor Michael Dukakis in his armored division helmet.

To see soccer, NASCAR, and others, especially if your company invests in sports marketing or the use of sports celebrities for ad campaigns, contact PeakMetrics.

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